Keyword: communication
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Securing Retail Placement Doesn’t Guarantee Success

Scott Opfer, President of Opfer Communications, says there’s a myth that getting your product placed in a retail store will lead to success. “And the reality of it is, if you don’t sell through …

“If it doesn’t play on a mobile phone, you’re dead, period. Everything else is ancient history,” says Scott Opfer, President of Opfer Communications. Opfer says your business needs to be able …

“Having people that you trust to watch the store, especially when you’re not there, is invaluable,” says Scott Opfer, President of Opfer Communications. Opfer says he has faith that his …

Rachel Anderson, Acting Director at The efactory, says one of her former supervisors made every new employee read “The Four Agreements” by Don Miguel Ruiz. “[I] encourage anyone to read that …

Amy Blansit, Founder of Solely Jolie Púr Pallette, says there’s a lack of understanding between employers and employees when it comes to issues such as transportation and childcare. “There’s a lack …

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