Longtime employee Heather Swearengin is promoted.

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

“If it doesn’t play on a mobile phone, you’re dead, period. Everything else is ancient history,” says Scott Opfer, President of Opfer Communications. Opfer says your business needs to be able …

“I really feel like the research that has the biggest bang for the buck, it truly is concept testing,” says Debra Kassarjian, an independent contractor and owner of DKInsights. Kassarjian says …

 “Marketing for a company can be very interesting, in the sense that it’s hard to stand out in the crowd from everyone else,” says Alisa Lawler, Vice President of Marketing and Business …