90 Ideas - Jonathan Putnam

“There is an elegance to simplicity that is very hard to achieve,” says Jonathan Putnam, owner and Managing Director of Brick & Mortar Coffee. It’s nothing mystical, it’s just a lot of work. Putnam says you need to identify your core beliefs, processes to pursue and substances you want to make, then reject everything else. Most people stumble because they try to do many good things and fail to accomplish their greatest goal.

Duration: 5:28