A Business Case Study for Philanthropy
Mike Coonrod, sbjLive Producer

A Business Case Study for Philanthropy

Posted online

Fazoli’s Franchisee Jamie Jacobsen and his wife Donna, have wanted to help local not-for-profit organizations since they started 24 years ago. Jacobsen says they also learned the their guest loyalty benefitted from their charitable contributions. “We enjoy doing it. It’s been a lot of fun. We’ve gotten to know a lot of people in the community and it’s really been beneficial,” says Jacobsen.

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Duration: 2:08

Video transcription:

- - I'm Jamie Jacobsen, Fazoli's franchisee. We have three locations, two in Springfield, and one in Joplin. My wife and I, Donna Jacobsen, 24 years ago, when we first started with the franchise group, we were really involved with the local community and wanted to support the local community.

We felt it was the right thing to do, to support local, non-for-profit that helped the community, helped the community get out of poverty and lift themselves out of poverty to be a force of the community. That was the main reason why we started doing it, but then we also had learned that, through doing that and working with community, that our guest loyalty base saw a benefit of that.

We enjoy doing it and it's been a lot of fun. We've gotten to know a lot of people in the community, and it's really been beneficial. We get our associates involved and our whole team involved. I know, what I mean, iCare, which was a real successful campaign, we were, early on, adopted that, I believe in October, to where the associates wear the black patch under their eye and ask for donations and do fundraisers throughout the restaurants.

I do believe that we have more resources to help the community with being a national entity because there's more resources that's available to us. Even though we're locally owned, we've got a marketing department and they've been phenomenal in just creating art pieces for just awareness.

Sometimes we don't raise a whole lot of funds. It may just be an awareness for the community, to be aware that the need is there or that an issue exists. We do get inundated, and we can't say yes to everything. We just have to really look at it case by case and try to make the best decision possible on how to help if we can.

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