Analytics as a Measure of Success

Analytics are best utilized to obtain insights and then drive action says Jeremy Clopton, owner of What’s Your SQ. Clopton says you must have a set criteria to define success for your company. By analyzing the data you can be prescriptive and take actions that should lead to success. “So it allows us to really see where we’ve been, look to where we’re going and help us get to where we want to go,” says Clopton.

Duration: 1:47