Booked - The Tipping Point

“When you’re in a marketing situation in business development, and you’re constantly dealing with people, that better understanding of psychology and what makes people tick, can really be a benefit,” says Alisa Lawler, Vice President of Marketing and Business Development for CU Community Credit Union. Lawler says books by Malcolm Gladwell have given her insight into human behavior. “His books are interesting and keep you wanting more.”

Duration: 0:58