YOUR BUSINESS AUTHORITY
Springfield, MO
“I’m a huge believer in Public ReIations. I’m also a huge believer in junkyard dog publicity. I unabashedly call myself a junkyard dog,” says Lisa Rau, Director of PR/Publicity for Silver Dollar City Attractions and Herschend Family Entertainment Corporation, “I go after opportunity.” She says it’s really important to be creative when building your public relations platforms. Facts don’t make a connection with your audience. You have to find reasons why customers should care about your product or service. Find ways to get more exposure.
Rau was one of the featured speakers at the Brandwich marketing event sponsored by Springfield Business Journal and Revel Advertising.
Duration: 1:48
Utah-based gourmet cookie chain Crumbl Cookies opened its first Springfield shop; interior design business Branson Upstaging LLC relocated; and Lauren Ashley Dance Center LLC added a second location.
Updated: Systematic Savings Bank to be acquired in $14M deal
Warby Parker store planned in Springfield
Former CoxHealth colleagues starting communications firm
Former Wentzville superintendent to get $1M in contract buyout
STL construction firm buys KC company
NPR editor resigns after writing piece critical of organization
Survey finds increase in average salary Americans willing to take