YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Know Your Data Source

Posted online

What's the future of marketing research? Deborah Kassarjian of DK Insights says a lot of current marketing innovations are overpromising and underdelivering. Make sure you trust the data source that you're using for marketing research and that it's the right source for your company.

Duration: 2:31

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
PBA tourney puts spotlight on Springfield

Tournament hosts say nationally televised PBA event puts area bowling on the map.

Most Read
SBJ.net Poll
How should the city's final ARPA funds be spent?

*

View results

Update cookies preferences