Marketing an Experience

“I honestly think marketing axe throwing, just because it’s such an unusual, different activity — I think it’s fairly easy to market it,” says Tom Jennings, who co-owns TommyHawks Axe House with his wife Kacey. Jennings started the business with the intent of selling custom-made tomahawks to first responders, but Kacey says it’s easier to promote axe throwing as inexpensive entertainment to the public versus selling a custom axe for $150.

Duration: 1:18