What I Didn’t Know: Ecommerce Sales
Mike Coonrod, sbjLive Producer

What I Didn’t Know: E-commerce Sales

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“We were pretty naive in believing if you build a website, you can sell anything,” says David San Paolo, co-owner of Redneck Nutz. San Paolo says you shouldn’t expect word of mouth and social media to bring in customers. Develop a following. Build your brand.

Duration: 1:33

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