Keyword: COVID-19
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COVID-19 Coverage: Pandemic Marketing Strategies

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

Daniel Ogunyemi, learning, development and inclusion partner with Burrell Behavioral Health, says being mindful has helped him deal with isolation during the pandemic. Find coping mechanisms that …

Clay Goddard, director of the Springfield-Greene County Health Department, says they’re very concerned with mental health factors related to the pandemic. Goddard says there are enhanced resources …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say they have always sought ways to continue growth, first as a band, now as a business. Updating music lessons to include online access …

Chelsey Bode, President of Pearson Kelly Technology says low rural bandwidth has hampered remote work for some employees during the pandemic. She says a lighter workload on office equipment allowed …

Lynne Meyerkord, executive director of the AIDS Project of the Ozarks says the pandemic has forced them to make a lot of changes. She says their federal grant money is currently secure, but she’s …

Eddie Gumucio, organizer and founder of the Queen City Shout Music festival says his wife’s experience with poverty relief agencies helped expand the number of nonprofits they could help. He says …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, decided to look for opportunities when the pandemic forced them to temporarily close shop. They chose to focus on online sales and …

Andy Drennen, founder of Blend For That says working the tea business with his wife has strengthened their marriage. He says their talents complement each other to achieve shared goals. Drennen is a …

Brian Fogle, president of the Community Foundation of the Ozarks says being able to help others who are hurting is his motivation in the midst of disruption. He says the beauty of the outdoors brings …

Singer-songwriter Justin Larkin says moving to virtual performances is similar to his busking days. He says services like Venmo and Virtual Tip Jar provide some income, but fall short of paying …

Lucas Walker, says business today is the same game with new rules. Walker, with independent consultants Mary Overbey and Damion Trout says now is the time to be flexible, evaluate what works and …

Richard Ollis, CEO of Ollis/Akers/Arney, says he wishes there was a handbook for living in a pandemic. Ollis recommends treating others with grace, appreciation and maybe we’ll develop new ideas …

Rusty Worley, executive director of the Downtown Springfield Association says it’s going to be a long road to recover from the COVID-19 pandemic. He says there are several indicators showing people …

Independent consultants Mary Overbey, Damion Trout and Lucas Walker discuss ways businesses can reduce the time it takes to recover from the pandemic. They say proactively planning, setting goals …

Since Justin Larkin hasn’t been able to perform publicly because of the pandemic, the singer-songwriter has been writing new material. Larkin says he’s excited to be creating new music in his …

Emery Bryant says she and the other AWE Fitness instructors put in a lot of work before launching to keep their overhead down. She says positive response from clients might lead them to invest in …

Richard Ollis, CEO of Ollis/Akers/Arney, says all of us are going to be impacted by the mental effects of isolation and the pandemic. Ollis recommends some simple tips to help you navigate the …

Independent consultants Mary Overbey, Damion Trout and Lucas Walker discuss the concept of wartime versus peacetime philosophy for CEOs. They say the pandemic has threatened businesses into operating …

Brian Fogle, president of the Community Foundation of the Ozarks says they have been asking staff what they’ve learned working through the pandemic. Fogle says adaptability, dealing with isolation …

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