Keyword: assumption
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Startup Theories Don’t Survive Reality Check

“A lot of the assumptions that we had when we started this business have been proven otherwise, and so we’ve learned a lot about the patterns of the community and the area and what people do,” …

“A lot of times I would just assume that they would know what I expected of them, or what I had in mind,” says Lauren Brown, Co-owner of Neighbor’s Mill Bakery and Cafe. Brown says she …

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