Keyword: competition
2 results total, viewing 1 - 2

Standing Out from the Crowd

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and …

“Your ability to act quickly and efficiently is really your biggest advantage when you’re competing in industries with large players,” says Kevin Wyas, founder of ECRI. Without big investments …

Currently viewing stories posted within the past year.
For all older stories, please use our advanced search.