Keyword: concept
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Collaboration Makes Unique Business Concept Work

Brandy Hickman, owner of 2B Well and Living Light with Brandy Lane, saw a need for holistic health providers to share a space as well as the marketing and administrative duties. Hickman says …

Derek Shimeall, one of the owners with 4 by 4 Brewing Company, says he and his partners opened their brewery as a hobby and were surprised at the rapid growth they experienced. “It’s a …

Mickey Moore, CEO of Tomo Drug Testing, discusses some effects of the company’s growth that have been simultaneously encouraging and challenging. Moore says in a growing company, you have to learn …

“I really feel like the research that has the biggest bang for the buck, it truly is concept testing,” says Debra Kassarjian, an independent contractor and owner of DKInsights. Kassarjian says …

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