Keyword: consumer
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Mobile First for Consumer Engagement

“If it doesn’t play on a mobile phone, you’re dead, period. Everything else is ancient history,” says Scott Opfer, President of Opfer Communications. Opfer says your business needs to be able …

“I really feel like the research that has the biggest bang for the buck, it truly is concept testing,” says Debra Kassarjian, an independent contractor and owner of DKInsights. Kassarjian says …

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