Keyword: information
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Made to Order - Initial Impressions

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, say the first steps in the rebranding process for Springfield Diner is to gather information from customers. This will help …

“I really feel like the research that has the biggest bang for the buck, it truly is concept testing,” says Debra Kassarjian, an independent contractor and owner of DKInsights. Kassarjian says …

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