Keyword: marketing
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Collaboration Makes Unique Business Concept Work

Brandy Hickman, owner of 2B Well and Living Light with Brandy Lane, saw a need for holistic health providers to share a space as well as the marketing and administrative duties. Hickman says …

“So the worst has happened. You’ve been told that you’re going to be let go, and now you wonder how am I going to position myself to get my next position or move on in my career so that I’m …

Learn how customer surveys and the Amazon business model inspired Curtis Millsap to find technology to give his customers a better Community Supported Agriculture (CSA) program experience at Millsap Farms. His intention was to create a better product for his customers, but discovered it also opened up new markets for the small family-owned agribusiness.

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, say the first steps in the rebranding process for Springfield Diner is to gather information from customers. This will help …

Ömer Önder showed a talent for writing at an early age, winning awards in his native Turkey. He later studied journalism and became a reporter, covering the Middle East, Turkey, and the …

Ömer Önder came to America from his native Turkey with the dream of opening a small neighborhood restaurant — a place where he hoped his customers would become his friends. After a year in …

Megan Ellis, Marketing Consultant at Frank & Maven, teaches yoga because she loves the lifestyle and the peace it brings to her busy life. Ellis says many of the instructors at her studio teach full …

“When you finally find that balance, you definitely don’t want to go back the other direction,” says Will Carter, Marketing Officer for Central Trust Company. Carter says he learned that taking …

Kaitlyn McConnell, Media Relations Manager at CoxHealth, says having someone in a communications role is very valuable to your organization. Keeping your employees engaged, in the loop, and knowing …

“If we get focused so much on just giving a haircut, then we quickly become like everybody else. We quickly funnel ourselves into a price game where you can just look at everybody choose the …

“He’s just a really innovative thinker; he’s a creative guy. He developed the Murney blog and he just kind of has a refreshing approach to the whole idea of marketing a business,” says Tyler …

“We’re selling three things really — we’re selling quality beer, we’re selling a hip atmosphere to consume that beer within the neighborhood, and finally and maybe even most importantly, …

“A lot of the things we have were family heirlooms,” says Sean Brownfield, owner of Dapper and The Hepburn. Brownfield says curating the furniture and decor for both Dapper and The Hepburn was …

“I really feel like the research that has the biggest bang for the buck, it truly is concept testing,” says Debra Kassarjian, an independent contractor and owner of DKInsights. Kassarjian says …

“You have to fail to succeed. It takes multiple failures to arrive at success,” says Shanda Trautman with Old Missouri Bank. Trautman says marketing isn’t a one-stop shop where developing your …

Brenda Jackson, Director of Business Development for Grooms Office Environments says one of the most satisfying things about being an entrepreneur is seeing the effect on her sons. Jackson, who owned …

How much does your search engine know about you? Dallas Nash, a speaker at Evangel University's Cybersecurity and Ethics Symposium and Senior Regional Manager with Dell, says whether you’re …

Tom Jennings spent a year and a half creating the custom artwork to represent TommyHawks Axe House. “I spent a lot of time on that, getting that just right, just the the way I wanted it,” says …

“I think like any new business, it’s a matter of just building it a little bit at a time and word of mouth, again, being the best thing that can get out and happen for you,” says John Twomey, …

“I honestly think marketing axe throwing, just because it’s such an unusual, different activity — I think it’s fairly easy to market it,” says Tom Jennings, who co-owns TommyHawks Axe House …

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