Keyword: product
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Start Small, Then Grow

“The big thing is a lot of people think you have to spend a ton of money to get started, and you really don’t,” says Kevin Wyas, founder of ECRI. Wyas says you’re better off starting small …

“You have to really have control of your distribution and also who is actually selling,” says Vera Gibbons, managing member with Baby Foot. Gibbons says they sold more than 60,000 units their …

Curtis Millsap, owner of Millsap Farms, says they started out growing produce on a half acre of land. When they turned a profit, they decided to scale their production up to seven acres. “Anybody …

“Unfortunately, we’re seeing a lot of retail stores - brick and mortar - that are closing and it’s all because of the online sales that have been taking place,” says Vera Gibbons, managing …

Derek Shimeall, one of the owners with 4 by 4 Brewing Company, says he and his partners opened their brewery as a hobby and were surprised at the rapid growth they experienced. “It’s a …

Learn how customer surveys and the Amazon business model inspired Curtis Millsap to find technology to give his customers a better Community Supported Agriculture (CSA) program experience at Millsap Farms. His intention was to create a better product for his customers, but discovered it also opened up new markets for the small family-owned agribusiness.

Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand.

Michael Doss, creator of Emerson Park, started making his own coffee soap as a hobby. Seeing a demand, he started selling products online and to retail stores across the country. Doss says they …

“I get everything local, as much as possible,” says Ashley Tate, owner of Sugar’s Pies and Sundries. Tate uses local fruits and berries in her pies as well as other ingredients that come from …

“You start thinking you know everything. You think, ‘oh, we’ve got this,’” says Nancy Bogart, Founder and CEO of Jordan Essentials. “You need to have a sense of pride in your product, in …

“Every time I go to them and think I’m having this crazy idea, they’re like, ‘okay, do it. What aren’t you doing it?’” says Carolyn Billingsley, Producer and Founder of Carolyn …

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