Keyword: retail
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Challenges of Online Knockoff Products

“You have to really have control of your distribution and also who is actually selling,” says Vera Gibbons, managing member with Baby Foot. Gibbons says they sold more than 60,000 units their …

“Unfortunately, we’re seeing a lot of retail stores - brick and mortar - that are closing and it’s all because of the online sales that have been taking place,” says Vera Gibbons, managing …

Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand.

Michael Doss, creator of Emerson Park, says Selling to multiple retailers in one city is a mistake and leads to market oversaturation. “We condensed down,” Doss says. “We sell to two major …

Michael Doss, creator of Emerson Park, started making his own coffee soap as a hobby. Seeing a demand, he started selling products online and to retail stores across the country. Doss says they …

Scott Opfer, President of Opfer Communications, says there’s a myth that getting your product placed in a retail store will lead to success. “And the reality of it is, if you don’t sell through …

David San Paolo, co-owner of Redneck Nutz, says when they built their website, they thought customers would flock to it. When their orders were less than expected, they decided to try selling their …

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