Keyword: retail
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Securing Retail Placement Doesn’t Guarantee Success

Scott Opfer, President of Opfer Communications, says there’s a myth that getting your product placed in a retail store will lead to success. “And the reality of it is, if you don’t sell through …

David San Paolo, co-owner of Redneck Nutz, says when they built their website, they thought customers would flock to it. When their orders were less than expected, they decided to try selling their …

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