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Keyword: social media
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Building Your Base Through Social Media

Michelle Romero, owner of PKD Venue, says because of her busy schedule, using social media has helped her marketing efforts. Incorporating your journey, including struggles as well as victories, can …

Patrick Little, co-owner of 22 Sierra Coffee Company, says they outsourced their social media management to promote consistency in content. Little says themes are important, but they can see a …

Technology business consultant Mackenzie Scherer says social media sites are making e-commerce easier. She says Facebook Shop and Instagram Shop give you the benefits of having an e-commerce site and …

Patrick Little, co-owner of 22 Sierra Coffee Company, says they made a conscious decision to build their social media network before releasing their products to the public. They also sought …

Technology business consultant Mackenzie Scherer says e-publishing and posting on social media can help establish your expertise. When people see the depth of your knowledge, they will accept you as …

Jamie Tillman, owner of Canna Bliss says it’s more difficult to advertise CBD products than others because some social media ban ads with images of the plants. She says she’s relied on media …

Technology business consultant Mackenzie Scherer says each social media platform is suited to a specific audience and media type. Knowing your audience demographic and whether you want to blog, show …

Eddie Gumucio, organizer and founder of the Queen City Shout Music festival says he did a lot of research before moving the event online. He says they extended the festival to a week to accommodate …

Technology business consultant Mackenzie Scherer says too many social media posts can be counterproductive for your business. Biweekly website updates help with Google searches, but always announce …

Megan Short, executive director of Springfield Contractors Association, says potential employers are looking at your social media accounts. She says keeping your profile professional and managing …

Technology business consultant Mackenzie Scherer says many small business owners don’t understand the need for a business website or social media. Scherer says there are three steps to establish an …

Kirk Baumann, team member experience manager with O’Reilly Hospitality Management says social media can make or break your career. He says they Google applicants names to see if they are a good fit …

Joe Daues, CEO of the Breast Cancer Foundation of the Ozarks says they’re developing a unique partnership with a local sorority chapter. Daues says the chapter has opened up new possibilities with …

Hold Fast Brewing’s Books and Brews club was started to bring customers together. Owners Carol and Susan McLeod say using social media to keep the program going during the pandemic allows customers …

Katherine Trombetta with the Missouri Job Center says they normally offer workshops on resume tips, career exploration and interview skills. With the coronavirus pandemic making those interactions …

Joe Daues, CEO of the Breast Cancer Foundation of the Ozarks, says they want to spread the message of how they can help cancer victims. He says they plan to be highly visible on social media …

Entrepreneur Amby Lewis says it’s important to show support for local businesses and events on social media. Lewis says liking. sharing and commenting on posts can increase awareness and help a …

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s …

Are you using social media to build your professional brand? Claire Sakaoka, owner of engage5w, says LinkedIn is a good tool for the job. She says writing blogs on your profile will illuminate areas …

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