Keyword: Startup
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Know the Value of Your Work

Erica Lea Hendrix, owner and lead designer at Erica Lea Design Studios, graduated from college during the recession and couldn’t find a job in her field. She worked as a nanny until she found an …

“Startup capital is always a challenge, especially being African-American entrepreneurs, we don’t have a network we can pull from,” says SueAnn Hollowell, CEO of Optikal. Hollowell says she and …

“I want to be here on the open side with the client and educating and answering questions and giving them the experience I envisioned with this location,” says Kim Gardner, owner of Breathe Salt …

“It was one of the best things in my life, selling the business, because I was able to take a vacation with no cell phones or anything and just read and not worry that my business was burning down …

Derek Shimeall, one of the owners with 4 by 4 Brewing Company, says he and his partners opened their brewery as a hobby and were surprised at the rapid growth they experienced. “It’s a …

Michael Doss, creator of Emerson Park, says Selling to multiple retailers in one city is a mistake and leads to market oversaturation. “We condensed down,” Doss says. “We sell to two major …

“A lot of the assumptions that we had when we started this business have been proven otherwise, and so we’ve learned a lot about the patterns of the community and the area and what people do,” …

Michael Doss, creator of Emerson Park, started making his own coffee soap as a hobby. Seeing a demand, he started selling products online and to retail stores across the country. Doss says they …

Sean Brownfield, owner of Dapper and The Hepburn, says spending the money to create and app was one of his best investments. When he first opened, he was busy cutting hair, answering the phone and …

Elizabeth Brooks, Owner of Springfield Riding Club, says when she started her business, she knew about horses and farming, but should have known more about how hay production affects her bottom …

Abbie Brown, owner of Brown Abbey Gourmet, wowed Catherine and Thor Bersted when she made her Greek salad dressing for Lavender Falls Farm. They encouraged her to start her own company selling her …

Catherine and Thor Bersted, owners of Lavender Falls Farm say trying to meet customer demand can be challenging. The Bersteds previously dried more than 50% of their lavender crop, but have shifted …

“We hire more on culture than we even do expertise, because they can grow to be experts in their area, but they’ve got to culturally fit with our team, because we function like a family. ” says …

“We’re selling three things really — we’re selling quality beer, we’re selling a hip atmosphere to consume that beer within the neighborhood, and finally and maybe even most importantly, …

“We do have a progressive approach to building a company. We are a flat organization and try to give everyone equal weight as far as business decisions are concerned,” says Tyler Drenon, Director …

Katie Baker, owner of The Gracious Plate, says the biggest challenge for a new business is making sure the money you have coming in covers your expenses. While renting a kitchen lessened expenses and …

“We started doing this long-distance. We were in Denver when we were first getting the project up and running,” says Jennifer Leonard, Head Brewer at Tie and Timber Beer Company. Leonard says …

Debra Horn, Senior Associate with BKD, LLP, says it’s critical to keep track of cash flow in your startup. “Don’t mix your personal cash with your business cash. So you’re going to want to …

Rachel Anderson, Acting Director at The efactory, says they commonly see entrepreneurs who focus on only one aspect of their business. “It’s hard to be the jack-of-all-trades when you do have a …

Debra Horn, Senior Associate with BKD, LLP says the amount of startup capital you need depends on the type of business you’re starting. “The main plan is for you to have a written business plan …

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