Change Your Marketing, Not Your Message
Mike Coonrod, sbjLive Producer

Change Your Marketing, Not Your Message

Posted online

How has your marketing strategy changed since you started your business? Nancy Bogart, CEO and founder of Jordan Essentials, says their strategies have changed tremendously, but their message is the same. Stick to your company’s core values, but adapt and embrace new trends in how you present your products. “It’s a gradual learning and trying to stay in front of it, because I care so much about the consultants and our end user customer experience. So our marketing strategy has to be all-around what they need,” Bogart says.

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