Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand.
Lessons Learned to Launch Rebrand
Mike Coonrod, sbjLive Producer
Posted online
Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand.