YOUR BUSINESS AUTHORITY
Springfield, MO
David San Paolo, co-owner of Redneck Nutz, says when they built their website, they thought customers would flock to it. When their orders were less than expected, they decided to try selling their products wholesale, which opened up new markets for their company. San Paolo says selling the first orders were thrilling, but the re-orders validated that they had repeat customers.
Duration: 1:10
Guest columnist Donnie Brawner says many entrepreneurs stray from their original business ventures, which is often a recipe for success.