Not Just a Cut and Shave: Avoiding the Price Game

“If we get focused so much on just giving a haircut, then we quickly become like everybody else. We quickly funnel ourselves into a price game where you can just look at everybody choose the cheapest one , because you’re just getting a haircut,” says Sean Brownfield, owner of Dapper and The Hepburn. Brownfield says they set themselves apart by offering an experience rather than a service. Old-fashioned hot lather and a vintage setting are part of the draw for customers.

Duration: 1:06