Reaching the Break Even Point
Mike Coonrod, sbjLive Producer

Reaching the Break Even Point

Posted online

SueAnn Hollowell, CEO of Optikal says when a business reaches the break even point, it can sustain itself without additional investment. “I think one of the biggest reasons businesses fail - it’s not even about your idea,” says COO Norman Stuart. “Sometimes, it’s literally just about timing and capital.” Stuart says it’s difficult to grow a business when you have to focus on your day job to pay the bills.

Duration: 1:58

Startup, entrepreneur, Optikal, contact lens, business, SueAnn Hollowell, Norman Stuart, break even point, investment, revenue, timing, capital, day job, sbjLive