YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Securing Retail Placement Doesn’t Guarantee Success
Mike Coonrod, sbjLive Producer

Securing Retail Placement Doesn’t Guarantee Success

Posted online

Scott Opfer, President of Opfer Communications, says there’s a myth that getting your product placed in a retail store will lead to success. “And the reality of it is, if you don’t sell through and sell through fast enough, you’re not going to stay and you’re not going to be be able to go back,” Opfer says. Retailers use planograms to map space and determine how much revenue it must generate. Opfer says if your product doesn’t generate the required revenue, the retailer won’t continue to carry it.

Duration: 0:55

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
From the Ground Up: Republic Intermediate School

The Republic School District is on track to open its Intermediate School for fifth- and sixth-grade students for the 2025-26 academic year.

Most Read
Update cookies preferences