YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Standing Out from the Crowd
Mike Coonrod, sbjLive producer

Standing Out from the Crowd

Posted online

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and avoid being confused with a nonprofit they support.

Duration: 2:03

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
PBA tourney puts spotlight on Springfield

Tournament hosts say nationally televised PBA event puts area bowling on the map.

Most Read
SBJ.net Poll
How should the city's final ARPA funds be spent?

*

View results

Update cookies preferences