Startup Theories Don’t Survive Reality Check

“A lot of the assumptions that we had when we started this business have been proven otherwise, and so we’ve learned a lot about the patterns of the community and the area and what people do,” says Elizabeth Brooks, Owner of Springfield Riding Club. Brooks says expectations ranging from most popular days for riding lessons to adding new facilities in other locations were inaccurate. This means Springfield Riding Club will have to find a way to expand within the infrastructure they currently have. Grow your business to match your customers desires. Brooks is a Springfield Business Journal 2019 40 Under 40 honoree.

Duration: 1:13