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Springfield, MO
SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. “What we’ve been doing is taking those videos, creating YouTube ads, and then sharing those across our social media platforms,” Hollowell says.
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Tournament hosts say nationally televised PBA event puts area bowling on the map.