Keyword: marketing
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Building Your Base Through Social Media

Michelle Romero, owner of PKD Venue, says because of her busy schedule, using social media has helped her marketing efforts. Incorporating your journey, including struggles as well as victories, can …

When Emily Laurie learned she had a malignant melanoma, she looked for a hobby to take her mind off the diagnosis. She made a bead bracelet and shared it online. Within days, she had a large number …

Jann Holland, vice president of marketing and communications for CoxHealth, says it’s important to have an innovation mindset in your toolbox. Holland says creativity is coming up with an idea, but …

John, Jason and Jeremy Chapman, owners of The Acoustic Shoppe, say their new space has helped them to create unboxing and demo videos of new products. They say the quality of content gives customers …

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

Jamie Tillman, owner of Canna Bliss says it’s more difficult to advertise CBD products than others because some social media ban ads with images of the plants. She says she’s relied on media …

Toby Teeter, president of the Joplin Area Chamber of Commerce, says the biggest challenges are memories of the 2011 tornado. He says rebranding has helped Joplin attract and retain talent and …

Independent business consultants Mary Overbey, Lucas Walker and Damion Trout have been discussing how businesses may be different after coming back from the pandemic. Owners may need to reassess …

Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says …

Parks play a large role in our quality of life, from creating memories to generating more than $15 million in annual visitor spending. Diana Tyndall, marketing & sponsorship coordinator with the …

Chris Bryant, development and productivity coach with Murney Associates, says in real estate, you must take many factors into account to develop your business plan. Factoring in your work hour and …

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

Chris Bryant, development and productivity coach with Murney Associates, says he likes to use tools to help visualize the structure of a sales business. “From start to finish you’re marketing,” …

“It sounds like Ömer is excited to start implementing changes. He’s had a few delays in getting signage done and that can be understandable,” says Dustin Myers who owns Longitude Branding …

Justin Cardoza, CEO of Modbox, says they started building interest in their product before it hit the market. “We’ll send some of those prototypes to some of the professionals that I’ve been …

“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into …

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s …

As creative manager for Alamo Drafthouse Cinema, Jennifer Johnmeyer says when she and her team brainstorm about promoting their films, it’s about creating a sense of community. “You really do …

“LinkedIn is not Facebook,” says Claire Sakaoka, owner of engage5w. “You should have a professional photo - that means no selfies.” Sakaoka says a recent research article said more than 80% …

“We’re trying to think through what does a Turkish-inspired, American Diner look like? From the look and feel to the wall decor, how do we envision this?” asks Dustin Myers. Myers and Jeremy …

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