Booked - Purple Cow
Mike Coonrod, sbjLive Producer

Booked - Purple Cow

Posted online

Brad Thomas, President of Silver Dollar City Attractions, says “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is one of his all-time favorite books. Thomas says the book is about finding ways to be novel and unique in your business and it has many applications in a theme park world. Jim Collins “Good to Great” is another book Thomas recommends to teach you to aspire to greatness.

Duration: 1:32

Life, Booked, Brad Thomas, Silver Dollar City Attractions, Purple Cow, unique, remarkable, Seth Godin, theme park, Jim Collins, Good to Great, business, bizinmotion, sbjLive